Music Video Deconstruction (No Sleep)

Artists: Sway Ft KSI, Tigger Da Author & Tubes
Song: No Sleep
Genre: Hip Hop
Audience: 16-25
Director: Colin Tilley

"No Sleep" is a song by American rapper Wiz Khalifa, released as the fourth official single from his debut major-label studio album, Rolling Papers. The track features production from Benny Blanco, and was written by Cameron Thomaz and Benjamin Levin. The song was released as a single on August 9, 2011. The song debuted, and peaked at number six on the Billboard Hot 100, becoming Wiz Khalifa's second-highest charting song, behind "Black and Yellow". The song was certified platinum by the Recording Industry Association of America (RIAA).

This long shot depicts the main artist of the video (Sway) in the middle with all the attention towards him, the other two artists are looking at him and he is the only one looking directly at the camera. He is also holding a megaphone which is used to show that he is the main voice of the song and his voice is above everyone else's in the video. He is also holding a small pocket light which is also used to draw the audiences attention to the main man of the video. All of this contributes to give Sway all the power in this shot and make him seem as the star of the video.

In this shot the attention is diverted to the women's bodies with a panning long/mid shot which starts off showing the women's face and then goes down to show off the women's bodies. This is clearly exploiting the women's sexuality and this is very common occurrence in hip hop music videos. They are also wearing revealing clothing (underwear and bras) to engage the male audience to the video and therefore the song.

This shot is taken in slow motion to depict the action on screen in a dramatic fashion. Someone is doing a backflip at the front of the picture as there is a collection of people partying in the background. The slow motion i used to match the pace of the music and break up the pace of the video to show something of interest (the backflip). They still manage to squeeze in the girls in the back ground which shows that the sexualisation of women is always present and is constantly pushed on the viewer.