Wednesday 6 November 2013

Music Video Deconstruction (Fu**in' Problems)

Artists: A$AP Rocky featuring Drake, 2 Chainz & Kendrick Lamar 
Song: Fuckin Problems
Genre: Hip Hop
Directors: Sam Lecca and Clark Jackson
Audience: 16 - 25

"Fuckin' Problems" (edited version titled as "F**kin' Problems") is a song by American hip hop recording artist ASAP Rocky. It was released on October 24, 2012, as the second single from his debut studio album Long. Live. ASAP (2013). The song, co-produced by Noah "40" Shebib alongside Drake under the pseudonym C. Papi, features guest appearances from fellow rappers Drake, 2 Chainz and Kendrick Lamar. On November 27, 2012, the song was officially released to radio. Complex named the song #21 on the 50 best songs of 2012 list.


Most Hip Hop and RnB music video's feature some sort of sexual explicitness. This shot in particular shows a typical woman in a music video with lots of make up and looking right at the camera to tease the audience. They use a close up to clearly show the woman's sexual expressions on her face. This is used to draw mens attention to the video. Women are seen as objects and are sexually exploited in hip hop music video's in particular. They seem to focus more on the women in the video more than the men that are rapping.

The clothes worn by drake on this video is very typical to the type of clothes that most hip hop and R&B artist wear. The Glasses and the Jewellery is the typical look that most of these artists go and the reason for this is to show that they have lots of money because of the expensive jewellery, and the glasses are worn to break the connection with the audience by rejecting eye contact. This distances the performer from the viewer, which puts them at a higher status.  


The sexual exploitation of women are apparent in this music video very often and this is a very clear example of it. This first thing I would like to mention is that she is exposing her body by wearing very little, they did this to make men interested in the video and therefore make the song more memorable for them. Another point I would like to bring up is that the model is covering her face to get rid of her sense of identity and it makes her seem like more of an object to look at except from a human being. 

This shot in particular shows how a particular camera angle can effect the pay a person is portrayed. In this example we get a low camera angle of this rapper which makes him seen dominant and powerful. His body language and hand gestures help to reenforce that. He is stood up strait, with his head held up high, looking slightly down at the camera with his hand held out. All of this comes together to show that he is under control and he is dominating his moment which all comes together to make him seem confidnet. 

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