Completed Advert

Changes made due to feedback

• We changed the title from being underlined to not being underlined due to the feedback from the teacher saying that it did not look appealing.
• We also decided to make the artist's photos black and white due to the feedback from the teacher.
• Another important change we made due to feedback given was the size, position and the colour of the availability date of the album. It was changed to being a different colour, made bold and large and at the top of the page next top the title which made it more clear to the viewers.
• Another impact that feedback had on our advert was from the suggestion to add the Itunes text on there to make the advert seem more authentic.

This is the completed final product for our Holy Grail album advert and I believe that it was a successfully made advert that looks professional thanks to all the detail put into the text and appealing due to the colours and images used. 

The photos used in the advert are of the two main artists both looking at the camera and both facing slightly to the opposite side. when taking these photos we realized how we wanted to set them out and how they would look and I believe that the vision we had in our heads were expressed in the final product. They both look proportionate to each other, giving neither power over the other and they are both in black and white which matches the album cover and gives the whole project a clear togetherness and it helps make it look like a complete project. This black and white imagery carries on over to everything on the advert except from the colour of the release date of the album which is in another colour and bold which helps it stand out and it attracts the audiences attention to the important information. 

The text featured in this advert was given lots of thought and we took inspiration from other adverts to see what we could add to make it seem more professional. The details that we added were things like the website at the bottom which was very common on adverts and the "available on Itunes" text accompanied by the logo to ensure people that it will be available on the most popular format to download music. The title of the Album is placed at the very top to give it more importance and make it on of the first things that the viewer sees. The names of the artists are just as important and is in a big, bold and sophisticated font over the artist's photos and it helps the audience to identify the artists and glorify their name.  The use of white on most of the text was important to match the whole style of the album.

Images such as the album cover at the bottom left is a common thing to add on hip hop album covers to ensure that the audience know what to look for when they are making their purchase. The record label is also a nice addition to make it seem even more professional. 

Choosing the right font

We traversed the web looking for the perfect font for each section of the advert. It took a while to find the right fonts but in the end I believe that we found the fonts that matched our expectations.

We used the website Font squirrel to download the fonts. It had a variety of fonts to choose from and it was very useful for giving us many options and possibilities.

Holy Grail Title Font Suggestions

The style we were trying to go for was a traditional and sophisticated font that would match the title name. 

This was one of the suggestions. We felt however that it was too bold and it didn't match our expectations. It was too curved and bold, it looked quite childish and that was not the look we were going for.

This one was better but still quite similar to the other one. This one had a hint of a Gothic nature to it which we didn't feel matched the look of our album advert.  

This is the font that we finally decided to go with. It was exactly what we were looking for. It was sophisticated, sharp and quite dynamic. It was very appealing and it suited our advert perfectly

Artist's Names Font Suggestions

As we were looking through the fonts, we had a clear idea of what we wanted. A signature, hand written style font which glorifies the artists and gives them a sense of style and sophistication.

This font was nothing like what we were looking for but it was a suggestion from our teacher and we implemented it to see how it would look. It wasn't well received by the group and our teacher disliked it as well because it just didn't look right. It looked too gritty and out of place on our advert.  

This is the font that we felt was perfect for the artist's names. It was exactly what we were looking for and it gave the advert an injection of finesse and style which freshened it up and made it look more appealing. 

Advert planning (first draft)

In the advert we will be including photos of both artists:

Although the background for the photos are white we decided that we would make sure that the background of the advert would be black to match the style that we carried over from the album digipak. This allowed us to have a ongoing theme that made the album much more complete and defined. It allows the audience to define the theme of the album easy and give it a specific character.

This is what we started of with when were editing the advert, we decided to add some shading on to the photos to make them seem more engrossed in the darkness and make the advert seem more professional. 

Advert Mind map

As we were discussing what the advert should look like and what it should include, we came up with this mind map for our ideas and it helped me to draw out the first draft. It helped make our ideas clearer and have a record of them to reference to whilst making the advert. We made sure that we thought about our ideas clearly and related them to our target audience and hip hop advert conventions. 

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