Sunday 20 April 2014

Choosing the right font

We traversed the web looking for the perfect font for each section of the advert. It took a while to find the right fonts but in the end I believe that we found the fonts that matched our expectations.

We used the website Font squirrel to download the fonts. It had a variety of fonts to choose from and it was very useful for giving us many options and possibilities.


Holy Grail Title Font Suggestions
The style we were trying to go for was a traditional and sophisticated font that would match the title name. 

This was one of the suggestions. We felt however that it was too bold and it didn't match our expectations. It was too curved and bold, it looked quite childish and that was not the look we were going for.

This one was better but still quite similar to the other one. This one had a hint of a Gothic nature to it which we didn't feel matched the look of our album advert.  


This is the font that we finally decided to go with. It was exactly what we were looking for. It was sophisticated, sharp and quite dynamic. It was very appealing and it suited our advert perfectly

Artist's Names Font Suggestions
As we were looking through the fonts, we had a clear idea of what we wanted. A signature, hand written style font which glorifies the artists and gives them a sense of style and sophistication.

This font was nothing like what we were looking for but it was a suggestion from our teacher and we implemented it to see how it would look. It wasn't well received by the group and our teacher disliked it as well because it just didn't look right. It looked too gritty and out of place on our advert.  

This is the font that we felt was perfect for the artist's names. It was exactly what we were looking for and it gave the advert an injection of finesse and style which freshened it up and made it look more appealing. 

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